This morning our pastor's sermon illustration came from his son's copy of Wired. Apparently there's a new Web site out there called Hunch.com that collects all kinds of personal data that supposedly will point you to the products you're most likely to be interested in. You can create a profile, answer some questions, and voila!
According to this Wired blog post, the folks at Hunch have come up with seemingly random questions that . . . somehow . . . predict that, for example, people who cut their sandwiches diagonally are the most likely to buy Ray-Ban sunglasses. They use fancy words like "algorithm" (anyone else sorry to learn Numb3rs was canceled?) and "statistical inferences."
See, this subject so fascinated me that now I can't even remember what the rest of the sermon was about! Would you use a site like Hunch? I haven't quite worked up the nerve to give it a try. Let me know if you do!